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BF Suma丨Website Privacy & cookies

BF Suma Website Privacy/Cookie Notice

This Website Privacy/Cookie Notice describes how BF Suma Online Shop (hereinafter “BF Suma”) uses personal data collected when you register as a customer (“Customer”) or BF Suma Distributor. It describes how we collect or receive your personal data, the types of personal data we process, how we use, share and protect these data, how long we retain these data, your rights with respect to the processing of your personal data, and how you can contact us about our privacy practices.


How We Collect or Receive Personal Data from You When you visit the Website

BF Suma collects personal data from you through your use of the Website in various ways.
You may choose to submit your personal data and other information to us through various communication channels provided on the Website, for example, BF Suma e-mail addresses or local office contact.


Where we ask you to provide us with your personal data, we will indicate whether you are obliged to provide the personal data and of the possible consequences of a failure to provide the personal data.


We also use cookies or similar technologies that collect certain Website usage information when you access, view, and use the Website. A cookie is a data file placed on a computer or mobile device when it is used to visit websites. We do not enable third parties to place cookies on your device. As long as you do not log on to our services, your data is anonymous and we cannot link any provided information to you. The table below provides an overview of the cookies we use and why we use them.
  • The following cookies are not essential for our website to function and are generally used to provide, maintain, and improve our services.


How We Collect or Receive Personal Data from You When You Are Registering as a Customer

Through the cookies listed above under the section “How We Collect or Receive Personal Data from You” we collect information regarding your website usage, IP-address, browser type, and operating system. Also, in order to process your online purchases, we may collect your payment information and information relating to your product preferences and purchasing behavior.

In addition, through the communications channels made available on the Website’s “Message Us”, we collect your Facebook account information. You may also voluntarily provide other data that is related to you in connection with your inquiries or comments.

We encourage you, however, to provide no more personal data relating to you than is necessary in order for us to provide an appropriate response to your inquiries or comments.



The Types of Personal Data We Collect From Customers

If you are registering as a Customer we may collect the following personal data from you:

• Contact information (e.g. name, postal or e-mail address, fax number, and phone number);
• Password;
• BF Suma Distributor information;
• Payment information (e.g. bank account or credit card numbers);
• Product preferences, purchasing habits, purchasing history and spending behavior;
• Communication preferences.


We may collect other personal data in exceptional circumstances only. If we need to process such personal data about you, we will make sure that there is a valid legal basis for doing so (e.g. your explicit consent).


We may use the information we obtain about you to:

If you are registering as a Customer directly with BF Suma, we collect the following personal data from you:

  • Contact information (e.g., name, postal or e-mail address, fax number, and phone number);
  • Login Information incl. Username, Connect ID and Password; and
  • Payment information (e.g., bank account or credit card numbers);
  • Product preferences, purchasing habits, purchasing history, and spending behavior; and
  • Communication preferences.

In addition, when you communicate with us through various communications channels, we collect your contact details, such as your name, email address, address, telephone number, and/or fax number. You may also voluntarily provide other data that is related to you in connection with your inquiries or comments. We encourage you, however, to provide no more personal data relating to you than is necessary in order for us to provide an appropriate response to your inquiries or comments.

We may collect other types of personal data in exceptional circumstances only. If we do need to process additional types of personal data about you, we will make sure that you are informed about the processing of your personal data and that there is a valid legal basis for doing so (e.g. your consent).

How We Process the Personal Data We Collect from Customers

We only process your personal data to the extent it is necessary (i) for the performance of your agreement with us or in order to take steps at your request prior to entering into an agreement with us; (ii) to comply with our legal obligations; or (iii) for the purpose of our legitimate interests, including operating, evaluating and improving our services; preventing and protecting us and others against fraud, unauthorized transactions, claims, and other liabilities; and ensuring compliance with company policies and industry standards.

For companies like BF Suma that have global business operations, processing customer’s personal data for internal administrative purposes is typically also considered a legitimate interest. As required under law, we have carefully balanced our legitimate business interests against your data protection rights.


In particular, we process the personal data we obtain about you to:
  • Manage your registration as a Customer;
  • Create and manage your online account;
  • Address your comments or inquiries;
  • Process your orders of products or services;
  • Communicate with you;
  • Bring you in contact with your BSDs (including providing your name, address, telephone number or e-mail address, purchases, and purchasing history to your BSD);
  • Operate, evaluate and improve our services and facilitate your use of our websites;
  • Perform accounting, auditing, billing, and collection activities; and
  • Comply with applicable legal requirements, industry standards, and our policies.


How We Share Personal Data

BF Suma does not sell, rent, or trade your personal data. BF Suma does share your personal data with:
  • Entities within the BF Suma group to whom it is reasonably necessary or desirable for BF Suma to disclose personal data;
  • BF Suma Business Owners, to allow communication regarding product advice, ordering advice, product information for the products that you order from BF Suma and the BF Suma Business Opportunity;
  • Processors who provide us with Infrastructure- or Platform- or Software-as-a-Service solutions, software development services, information system maintenance services, record management services or marketing services;


International Data Transfers

We transfer the personal data we collect about you to entities within the BF Suma group. Some of them may be located in countries other than the country in which the data were originally collected. The laws of those countries may not have the same level of data protection as the country in which you initially provided the data. When we transfer your personal data to other countries, we will protect that data as described in this Privacy Notice and in accordance with applicable law.


How We Protect Personal Data

We maintain appropriate technical and organizational security safeguards designed to protect the personal data we process against accidental, unlawful, or unauthorized destruction, loss, alteration, access, disclosure, or use.


How Long We Retain Personal Data

We store personal data only for as long as necessary to fulfill the purposes for which we collect the data (see above under “How We Use the Personal Data We Collect”), except if required otherwise by law.


Links to Other Websites

The Website may contain links to websites maintained by third parties, whose information and privacy practices are different than ours. We are not responsible or liable for the information or privacy practices employed by such third parties. We encourage you to read the privacy statements of all third-party websites before using such websites or submitting any personal data or any other information on or through such websites.

Updates to the Website Privacy Notice

BF Suma reserves the right to change this Website Privacy Notice at any time. If we change this Website Privacy Notice we will update the effective date and such changes will be effective upon posting. We encourage you to review the Website Privacy Notice regularly.

Your Rights

Your rights under applicable law may include access to the personal data we process about you, the right to have such personal data corrected or erased, the right to restrict the processing of your personal data, as well as the right to data portability. Where we have obtained your consent for the processing of your personal data, you have the right to withdraw your consent at any time. This will not affect the lawfulness of the processing that has happened based on your consent prior to the withdrawal.

To exercise these rights, you should make a written request using our contact details set out below. If you are not satisfied with the way we handle your request, you may lodge a complaint with a supervisory authority.


You have also the right to object, at any time, to the processing of your personal data which is based on BF Suma’s legitimate interests. Where we process your personal data for direct marketing purposes, you have the right to object at any time to such processing, including for profiling purposes to the extent that it is related to direct marketing. If you object to processing for direct marketing purposes, we will no longer process your personal data for such purposes.

How to Contact Us

If you have any comments or inquiries about this Website Privacy/Cookie Notice, if you would like to update information we have about you, or to exercise your rights, please contact our local office or via info@bfsuma.com








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